On Wednesday, May 21, Westchester Publishing Services sponsored the IPG Summer Summit virtual event. The day featured several sessions covering tariffs, metadata, marketing, and accessibility. A full day, indeed!
Westchester’s Chief Revenue Officer Tyler Carey moderated the panel on accessibility, which featured panelists Julie Willis (Editorial Director and Systems Lead from Westchester, speaking on behalf of an absent client), Eileen Reilly (Digital Production Manager at Princeton University Press), and Michael Johnson (Vice President of Content from Benetech).
The IPG will be sharing the slides and video shortly, and we’ll update this blog post with those assets once they are available. But in the interim, here are the key topics that were covered:
- The EAA deadline is approaching fast – June 28, 2025!
- Julie and Eileen talked about the steps that two IPG-member presses are taking to prepare, including:
- Evaluating all of the titles in your backlist in your ONIX feed and sales data, with a consideration towards remediation costs in mind. Titles that have high sales volume are being remediated first, but documenting decisions and future plans by title is also important. If a title is challenged for inaccessibility, being able to provide documentation regarding the accessibility plan for that title is a strategy that some publishers are taking to minimise risk.
- Setting up author guidelines for the creation of alt text – like these ones on Princeton University Press’ site – is a key step to bringing accessibility into the process early on a frontlist title, and giving authors agency to write or influence the alt text of their content. Julie talked about the importance of this – especially on academic titles that go through peer review – as the author holds responsibility for the content in many cases.
- Joining PAAG, DAISY, and Benetech’s GCA program, so that you have access to up-to-date information on accessibility practices and legislation.
- Michael shared Benetech’s approach to accessibility, and answered questions on topics including:
- Alt text – Michael shared guidance on the different needs for different use cases for an image. An image of the Eiffel Tower in a cookbook on crêpes might be decorative, and could be labelled as such. In a travel guide for Paris the same image might merit a description of the Eiffel Tower for a reader having the text read aloud to them. For a book on engineering, the same image might bear an alt text entry about its construction from iron instead of steel, augmenting what is in the text through a description of the Eiffel Tower’s structure itself.
- Language shift tagging – this topic has been coming up more and more often for publishers exploring the requirements for WCAG AA standards, as they try to get ahead of the baseline level A standards inferred to be required for the EAA. Michael talked to how casual use terms and place names do not need to be tagged, but passages and alternating dialogue in different languages, as examples, should be tagged.
- Lastly, best practices to really understand and embrace accessibility were discussed, including the recommendation to download Thorium or another accessible reading software, so that you can have your EPUB files read aloud to you to better understand the end user’s experience. Between this process and auditing ACE by DAISY reports on your titles, you will be better equipped to have quality accessible EPUB files that don’t just meet standards but also address the needs of end users.
Stay tuned for more accessibility information from Westchester, and please do visit our online repository of accessibility information, including this white paper.